Dialog, HSBC in mega deal on a joint loyalty scheme

HSBC, and Dialog Telekom, two giants in their respective fields, have come together to offer their clientele share benefits of their respective customer loyalty schemes. This unique agreement, the first in a series of offers between the two companies, gives customers the opportunity to switch loyalty schemes based on their convenience. Picture shows the exchanging of agreements between Dr Hans Wijayasuriya, CEO of Dialog Telekom Pvt Ltd (left) and Nick Nicolaou, CEO of HSBC Sri Lanka and Maldives. Accordingly, now all Dialog Mobile customers would be able to use Star Points to purchase products and services at all lifestyle Reward Merchants of HSBC such as Odel, Hameedias, Cargills and Cinnamon Lakeside which are not part of the Star Points merchant network. Further Customers can take advantage of the Airmiles programmes such as Kris Flyer , Asia Miles and Q miles. Similarly, HSBC customers could now benefit from exclusive offers from 400-plus Star Points merchants and over 1,000 outlets island-wide through this innovative customer conversion mechanism, according to an HSBC statement. Nushad Perera, Chief Marketing Officer of Dialog Telekom PLC, said, “HSBC and Dialog share a common vision of being champions in customer experience in our respective fields, and our unique loyalty programme, Star Points, and HSBC Rewards reflect our shared desire to deliver a multitude of benefits to our customers. What’s unique about this partnership is that it presents customers the very best of both loyalty programmes, a value offering unlike any other loyalty programme in the country.” Nick Nicolaou, Chief Executive Officer of HSBC Sri Lanka and Maldives noted, “We are happy to tie up with telecom giant Dialog in a strategic alliance to offer customers more value in rewards, honouring their loyalty. This scheme will provide HSBC customers the option of redeeming their rewards points or converting them into star points and enjoy more benefits, at over 1,000 merchant outlets around the island.”